AMDP Investment Proposal Draft
To: Clark Hansen
From: Ana Claramunt
Date: July 1, 2018
Subject: Investment Recommendation Memo
After our discussion last week about new investment opportunities for the firm, I have come across a promising company. Outer-known, a clothing company that is based on the sustainability of their products. In this world, where sustainability is key and everyone is conscious of what they are buying, a brand like Outerknown is perfect. During our meeting, you also asked for some guidelines regarding the chosen organization. These are the main concepts I looked at for choosing a business.
Triple Bottom Line (TBL)
This phrase refers to measuring the sustainable performance of a company in three main fields:
- People: It is all about the people. A business' effect on the community and the employees is crucial. This must be fair and would ideally solve existing problems.
- Planet: Refers to the use of natural resources and the impact the business has on their use, treatment, and disposal in a sustainable way that reduces harm to the environment.
- Profit: This measure looks at money and how it is distributed and used on the business in a fair and accountable way.
Although the term refers to the measure of impact on the 3 Ps: people, planet, and profit, a point of debate has been the flexibility it allows when it comes to specifics. The flexibility allows businesses to accommodate for the terms of their trade and their needs. At the same time, it is difficult to measure the social and environmental impact. In reality, the financial impact is the only easy and accurate impact to measure.
Corporate Social Responsibility (CSR)
CSR is a company's social and environmental accountability through their beliefs, actions, and profits. A business' impact in promoting change for the better is crucial for the betterment of the environment of growth as well as the people in it. Consumers, employees, and society push for more ethical practices, and CSR is a way to ensure that. Some ways companies do this is through:
- Ethical labor
- Volunteering
- Philanthropy
Social Enterprise
These organizations have a market-driven approach and a social-driven goal. A social enterprise earns revenue but the core of the business is the fulfillment of their mission. This mission is usually geared towards social, cultural, and environmental change. These companies produce goods and services, but they manage their practices and operations around achieving that goal, with that as the motivation behind every decision.
Carbon Footprint
This is a measurement of the greenhouse gases -mainly carbon dioxide (CO2)- produced by us in different activities. This measurement can be applied to individual people, companies, events, etc and is measured in tons of CO2 emitted per year, but can also be used with other gasses. To accurately measure it, you must take into account everything from the car you drive, to what you buy in the grocery store and how those products got there. It is crucial to reduce our carbon footprint as a way to actively reduce the greenhouse gasses emitted into the atmosphere, These gasses cause a chain reaction that leads to global warming, thus reducing our carbon footprint is a step into the right direction for our planet's survival.
Outerknown
Works Cited
https://timeforchange.org/what-is-a-carbon-footprint-definition
https://www.outerknown.comhttp://www.ibrc.indiana.edu/ibr/2011/spring/article2.html
https://www.businessnewsdaily.com/4679-corporate-social-responsibility.html
https://www.businessnewsdaily.com/4679-corporate-social-responsibility.html
https://centreforsocialenterprise.com/what-is-social-enterprise/
http://www.takepart.com/flashcards/what-is-a-carbon-footprint/index.html
Hi Ana! What's the company you'll be doing your investment proposal on. Email me if you need any feed back whatsoever :)
ReplyDeleteYay!! Kelly Slater! I can't wait to read this.
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